Owner, Eitel Dahm, came to America 50+ years ago with a passion for German cars. Trained as a technician, with the heart of an entrepreneur, he understood the idea that the customer always comes first. He used this concept to build his business, and established the company motto 'Service Is Our Priority'. With that continuing philosophy, he opened Audi Rochester Hills as part of the Eitel Dahm Motor Group.

Chris Furman has been a long-time Audi fan, being a customer of Audi Rochester Hills for 12 years. Chris now works for Eitel Dahm and manages digital media, internal and external technologies, internet inquiries, social, marketing and events. He is also the dealerships Audi Technologist and Audi Sport Ambassador.